{"id":4915,"date":"2023-11-30T18:38:56","date_gmt":"2023-12-01T00:38:56","guid":{"rendered":"https:\/\/www.liberador.news\/?p=4915"},"modified":"2023-11-30T18:38:56","modified_gmt":"2023-12-01T00:38:56","slug":"consumo-de-streaming-crece-en-mexico-crece-durante-el-ultimo-ano","status":"publish","type":"post","link":"https:\/\/www.liberador.news\/index.php\/2023\/11\/30\/consumo-de-streaming-crece-en-mexico-crece-durante-el-ultimo-ano\/","title":{"rendered":"Consumo de streaming crece en M\u00e9xico crece durante el \u00faltimo a\u00f1o"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El consumo de plataformas de audio y video llamadas&nbsp;<strong>streaming<\/strong>&nbsp;ha tenido un notable aumento en M\u00e9xico durante el \u00faltimo a\u00f1o, lo que representa un cambio en el comportamiento del consumidor y ayuda para que los anunciantes se vean beneficiados y encuentren nuevas oportunidades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El&nbsp;<strong>contenido digital<\/strong>&nbsp;es la parte clave para que los anunciantes lleven sus propuestas m\u00e1s novedosas hacia los consumidores, es por eso que el aumento ha representado un<strong>&nbsp;punto a favor para que el mercado digital se convierta en algo s\u00f3lido para las empresas<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estos datos surgen de un&nbsp;<strong>estudio<\/strong>&nbsp;realizado por&nbsp;<strong>Comscore<\/strong>&nbsp;titulado<strong>&nbsp;\u00abLas Cifras Detr\u00e1s de la Revoluci\u00f3n del Streaming\u00bb<\/strong>, en el que comparti\u00f3 las tendencias de las plataformas de streaming de audio y video, as\u00ed como la relevancia de las principales empresas en este mercado creciente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dentro de los datos recabados se encontr\u00f3 que el consumo de streaming por audio en M\u00e9xico, en t\u00e9rminos de minutos promedio por usuarios diarios, ha visto un aumento del 18% en el \u00faltimo a\u00f1o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mostraron que la compa\u00f1\u00eda l\u00edder es&nbsp;<strong>Spotify<\/strong>, la cual se posiciona como la marca que lidera el sector por una marcada diferencia, con un promedio de&nbsp;<strong>26.5 millones<\/strong>&nbsp;de visitantes \u00fanicos, y una&nbsp;<strong>diferencia de 25 millones con relaci\u00f3n a Google Play Music,<\/strong>&nbsp;su principal competencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los consumidores de streaming por audio lo hacen usando principalmente su&nbsp;<strong>dispositivo m\u00f3vil<\/strong>, con un equivalente total a&nbsp;<strong>43 millones<\/strong>&nbsp;de visitantes \u00fanicos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>V\u00eddeo y radio en streaming<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mientras tanto, las&nbsp;<strong>apps de radio<\/strong>&nbsp;tienen como l\u00edder a<strong>&nbsp;Motorola FM Radio,<\/strong>&nbsp;con un total de&nbsp;<strong>913 mil usuarios \u00fanicos<\/strong>, seguido por&nbsp;<strong>iHeart Radio, con 278 mil visitantes \u00fanicos, y en tercer lugar Tunein Radio, con 176 mil visitantes \u00fanicos.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En el campo de las plataformas de streaming de video, el reporte muestra que&nbsp;casi 1 de cada 2 mexicanos son espectadores de CTV (Televisi\u00f3n Conectada).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La plataforma&nbsp;<strong>Netflix<\/strong>&nbsp;es l\u00edder en el mercado en Latinoam\u00e9rica, con un total de&nbsp;<strong>12.9 millones<\/strong>&nbsp;de interacciones durante julio de 2023, seguido por&nbsp;<strong>HBO Max<\/strong>&nbsp;(2.1 millones) y&nbsp;<strong>Disney+<\/strong>&nbsp;(1.5 millones).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Asimismo,&nbsp;<strong>YouTube<\/strong>&nbsp;es la plataforma de v\u00eddeos m\u00e1s popular en la regi\u00f3n, esta alcanza al&nbsp;<strong>88% -en promedio- de la poblaci\u00f3n total<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abEn M\u00e9xico, el alcance de la poblaci\u00f3n total es del 79%. Adem\u00e1s, cada vez m\u00e1s latinoamericanos est\u00e1n consumiendo videos mediante dispositivos CTV, que representan m\u00e1s del 60% del tiempo de consumo a nivel regional y el 70% del tiempo para M\u00e9xico\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Iv\u00e1n Marchant<\/strong>, Vicepresidente de&nbsp;<strong>Comscore<\/strong>&nbsp;en M\u00e9xico, Colombia, Per\u00fa y Centroam\u00e9rica, declar\u00f3 que estamos experimentando un cambio sustancial, \u00abdonde la adopci\u00f3n de servicios de streaming por audio y video est\u00e1&nbsp;<strong>transformando<\/strong>&nbsp;la forma en que los mexicanos consumen contenido digital\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abLos datos del informe no solo reflejan una transformaci\u00f3n en los patrones de consumo, sino que tambi\u00e9n nos abren el camino hacia oportunidades estrat\u00e9gicas para los anunciantes en nuestro pa\u00eds.\u00bb se\u00f1ala Marchant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fuente: El Informador<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El consumo de plataformas de audio y video llamadas&nbsp;streaming&nbsp;ha tenido un notable aumento en M\u00e9xico&#8230;<\/p>\n","protected":false},"author":2,"featured_media":4916,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107],"tags":[],"class_list":["post-4915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consumo de streaming crece en M\u00e9xico crece durante el \u00faltimo a\u00f1o - Liberador News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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