{"id":5321,"date":"2024-01-03T09:01:21","date_gmt":"2024-01-03T15:01:21","guid":{"rendered":"https:\/\/www.liberador.news\/?p=5321"},"modified":"2024-01-03T09:01:22","modified_gmt":"2024-01-03T15:01:22","slug":"avanza-industria-de-streaming-de-audio","status":"publish","type":"post","link":"https:\/\/www.liberador.news\/index.php\/2024\/01\/03\/avanza-industria-de-streaming-de-audio\/","title":{"rendered":"Avanza industria de streaming de audio"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Las plataformas de streaming de audio siguen creciendo en M\u00e9xico porque cada vez son m\u00e1s las personas dispuestas a pagar una suscripci\u00f3n, siendo Spotify la preferida en el pa\u00eds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De acuerdo con un estudio de The Competitive Intelligence Unit, el n\u00famero de mexicanos que realizan un pago de manera peri\u00f3dica en estas plataformas se ubic\u00f3 en 13.7 millones al cierre de 2023, lo que signific\u00f3 un aumento de 2.9% con respecto al a\u00f1o previo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para Ernesto Piedras, director general de The Competitive Intelligence Unit, lo anterior se debe a que esta industria ha sufrido una diversificaci\u00f3n tanto en el n\u00famero de jugadores y v\u00edas de acceso como en la calidad de audio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A lo que se a\u00f1ade una estrategia que incluye el empaquetamiento y oferta complementaria con otros servicios por suscripci\u00f3n; promociones en t\u00e9rminos de precio, la existencia de diferentes planes de acceso, la creciente diversidad de contenidos originales, entre otros elementos diferenciadores que buscan atraer y captar nuevos usuarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dicha cifra tambi\u00e9n demuestra que, a pesar de su abundante oferta de contenidos y la posibilidad de escuchar m\u00fasica con anuncios, otros jugadores est\u00e1n logrando ubicarse entre el gusto del p\u00fablico mexicano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lo anterior porque Spotify contaba con el 85.8% del total de suscripciones el a\u00f1o previo, siendo YouTube Music, Amazon Prime Music y Apple Music las plataformas que han logrado arrebatarle algo del mercado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto porque YouTube Music logr\u00f3 pasar de 3.1 a 9% del total de suscripciones de 2021 a 2022, Amazon Prime Music de 1.7 a 6% y Apple Music de 3 a 3.8% en el mismo periodo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El avance de esta industria se observa no s\u00f3lo en el n\u00famero de suscripciones, tambi\u00e9n en la frecuencia de uso que avanz\u00f3. El estudio encontr\u00f3 que quienes pagan suscripci\u00f3n usan esas plataformas en promedio 5.7 d\u00edas de la semana y 71% ingresa todos los d\u00edas.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Esta intensificaci\u00f3n en la frecuencia de acceso a las plataformas deriva del renovado impulso que registra la movilidad, as\u00ed como la oferta de planes de servicios m\u00f3viles que incluyen la descarga ilimitada de datos en estos servicios\u201d, resalt\u00f3 Piedras.<\/p>\n<cite>Fuente: Exc\u00e9lsior<\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Las plataformas de streaming de audio siguen creciendo en M\u00e9xico porque cada vez son m\u00e1s&#8230;<\/p>\n","protected":false},"author":2,"featured_media":5322,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107],"tags":[],"class_list":["post-5321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Avanza industria de streaming de audio - Liberador News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.liberador.news\/index.php\/2024\/01\/03\/avanza-industria-de-streaming-de-audio\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Avanza industria de streaming de audio - Liberador 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